Why SEO Isn't Free: The Hidden Cost of Organic Growth in B2B SaaS
In an era where B2B SaaS companies often allocate six-figure budgets to paid advertising while treating SEO as a cost-free afterthought, industry veteran Jake Stainer challenges the status quo. "People have this conception that paid is paid and SEO is free," notes Stainer, former Head of Growth at Typeform and co-founder of Scale. "Google Ads gets $100k per month while SEO gets $100 per month. That mindset needs to change."
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