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A strategic partner for growth
The team behind the engine
Joliene has been supporting B2B tech companies for over 12 years. She most notably led growth at HR Tech scale-up Impraise until their acquisition by BetterUp in 2021. She also built marketing from the ground up at Bud Financial, a London-based FinTech with over £100m in funding.
Joliene is a demand generation expert, specializing in engaging users across the buying journey. She’s an operator at heart and a seasoned leader and helps companies build scalable processes for long-term growth.
Over the past decade, Clement has helped several companies from 3D Hubs to Insify scale into new geographical markets and verticals. He was also previously the Head of Growth at HelloMaas, where he got to see the pain of finding the right marketing and growth expertise first hand.
Clement is a GTM specialist and is passionate about building growth engines that are predictable in their ROI.
Ferdinand has helped B2B companies across industries scale for over a decade. He was one of the first hires at Growth Tribe, where he helped build growth courses and popularise data-driven, experimental growth in Europe. He was also the Chief Marketing Officer of Recruitee and the Director of Marketing & Growth at 3D Hubs, both of which exited for over half a billion euro in 2021. He later founded the customer insights platform Reveall, which he sold in 2023.
Ferdinand is particularly passionate about the cornerstones of successful growth, including ICPs, positioning, messaging and product-led growth.
Brad is a strategic marketing and growth leader based in Los Angeles. He's worked with some of the biggest brands in the world, having started his career at the likes of Microsoft, Disney and Konami before venturing into the world of B2B marketing over a decade ago. He's since helped companies like Intel, Qualcomm, Slate Digital and Salespeak.ai develop their GTM motions across strategy, tactics and operations.
Brad works as a fractional CMO for our US clients and is generally responsible for growing the TGS brand in the US.
Ysabel has been working in the B2B SaaS space for 9+ years, leading marketing at companies like inSided and Vesper. Her top skills include inbound lead generation and B2B marketing strategy. She has created messaging strategies, defined ICPs, relaunched websites and helped mine growth channels for over 15 startups and scale-ups around Europe.
Ysabel is a passionate marketer with creative ideas and a knack for data.
Daria is our technical growth specialist, with a special focus on data & tracking, marketing automation and performance marketing.
Daria's academic background includes a PhD study and a stint at Columbia University. She has spent the last 8 years helping 50+ companies of all shapes and sizes solve even their most complex performance challenges. She's passionate about leveraging data in creative ways to drastically improve the performance of her campaigns.
James is a hands-on growth leader with a decade of experience leading marketing at B2B SaaS companies including Syd, Amalia and Bucket.
Jame prides himself in his ability to bridge the strategy and the tactical, pitching strategy to the board one day and launching a multi-pronged ABM campaign the next. He's one of those rare marketers that are both creative and technical, making him a force to be reckoned with in any growth project.
Adrian is a writer and content strategist with a background in linguistics and UX writing. He's passionate about balancing pragmatic and creative approaches to content.
For the past 10 years, he's helped companies stand out in crowded markets through content that cuts through the noise, spending the last several years driving content for companies like Travod, Troubadour, and Reveall.
Adriaan is a growth and demand generation leader based in the Netherlands with over 10 years of experience in B2B marketing. He’s helped SaaS and fintech companies scale through data-driven experimentation, full-funnel growth strategy, and focused go-to-market execution.
He previously led demand generation at in3 and supported companies like Carbon Equity in accelerating their growth. Adriaan now works as a fractional Head of Growth for European tech companies, driving strategic initiatives across marketing, growth, and AI adoption.
Berk is a performance and paid acquisition specialist, focused on driving ROI through Google, Bing and LinkedIn ads. He's spent the last several years managing paid accounts for various global B2B tech companies, including in complex industries like manufacturing, logistics and robotics.
Dana is responsible for all things design at TGS. Having started her career at the Ogilvy, she's spent the last years helping build beautiful, distinguished visual B2B brands. From illustration, to visual brand guidelines, to web design, to everyday assets, she does it all.
Stefana is responsible for turning our clients' unique perspectives into thought leadership content that builds authority. Over the past decade, she's put words 'to paper' for companies like Deel, DataBox, SemRush and Freemius. With over 10,000 followers on LinkedIn, she knows a thing or two about thought leadership.
Principles we work by
Think Holistically
Do it yourself
Make fast decisions
Decide what not to do
Create customer value
You are who you hire
Always stand out
Ditch bandwagons
Our Substack: Growth strategies from the field
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