About Us

We are seasoned professionals with a real passion for growing B2B tech companies, and the track record to prove it.
Our mission is to become the go-to growth brand for B2B founders and professionals looking to achieve sustainable growth.
Growth Services
We support B2B tech companies as a fractional team, defining and implementing their marketing & growth strategy.
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Podcast
In our podcast Grow with the Flow, we have super honest chats with real founders and practitioners about their experiences.
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Products & Courses
From courses to tools, we’re working on some exciting products to help b2b founders and professionals grow.
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Meet the team

THE HANDS-ON STRATEGISTS

Joliene Van Grieken

Founding Partner
Joliene has been supporting B2B tech companies for over 12 years. She most notably led growth at HR Tech scale-up Impraise until their acquisition by BetterUp in 2021. She also built marketing from the ground up at Bud Financial, a London-based FinTech with over £100m in funding.
Joliene is a demand generation expert, specalizing in engaging users across the buyer’s journey. She’s an operator at heart and a seasoned leader and helps companies build scalable processes for long-term growth.

Clement Dumont

Founding Partner
Over the past decade, Clement has helped several companies from 3D Hubs to Insify scale into new geographical markets and verticals. He was also previously the Head of Growth at HelloMaas, where he got to see the pain of finding he right marketing and growth expertise first hand.
Clement is a GTM specialist and is passionate about building growth engines that are predictable in their ROI.

Ferdinand Goetzen

Founding Partner
Ferdinand has helped b2b companies across industries scale for over a decade. He was one of the first hires at Growth Tribe, where he helped build growth courses and popularise data-driven, experimental growth in Europe. He was also the Chief Marketing Officer of Recruitee and the Director of Marketing & Growth at 3D Hubs, both of which exited for over half a billion € in 2021. He later founded the customer insights platform Reveall, which he sold in 2023.
Ferdinand is particularly passionate about the cornerstones of successful growth, including ICPs, positioning, messaging and product-led growth.

Tobias Liebsch

Interim Partner
Tobias has spent the last several years growing businesses as both a b2b professional and founder.  He previously led growth efforts at companies like Deskbookers, Wonderkind and Ecochain Technologies and is one of the co-founders of the leading M&A marketplace, Fintalent.
Toby is an expert in thought-leadership, helping companies create and capture demand by positioning themselves as leaders in their space.

Ysabel Camus

Sr. Growth Marketing Manager
Ysabel has been working in the B2B SaaS space for 9+ years. Her top skills include inbound lead generation and B2B marketing strategy. She has created messaging strategies, defined ICPs, relaunched websites and helped mine growth channels for over 15 startups and scale-ups around Europe.
Ysabel is a passionate marketer with creative ideas and a knack for data.

Georgi Furnadzhiev

Growth Manager
Georgi is an all-round growth marketing specialist and what is classically referred to as the “t-shaped marketer”. He is passionate about data-driven experimentation and has worked on both the bootstrapped and VC-funded side of the aisle.
In addition to supporting our clients, Georgi is responsible for The Growth Syndicate's own growth initiatives, including our podcast, community and events.
The Technical Specialists

Anna Poliakova

Designer & Developer
Anna is responsible for visual design, web design and web development, from small graphics to full rebrands. She helps turn your ideas into visual reality.

Emma Essen

Paid Acquisition Specialist
Emma is responsible for generating leads across channels, including SEA, SEO, LinkedIn and Email Marketing. She brings home the bacon.

Shaun Morgan

Copy & Content Specialist
Shaun is responsible for the words, from landing page headlines to long-form thought leadership content. His job is to bring your message across and make it shine.

Why work with us?

Dedicated proven experts
With 30+ years joint experience, our experts specialize in scaling B2B tech companies and have a proven track record including multiple awards and 5 exits.
100% tailored to your needs
We may use the odd playbook or favorite tactic, but we embed ourselves in every company we work with and tailor our advice to your use-case.
We set you up to scale
Unlike an agency, we build everything in house and set you up to scale. You don’t depend on us and we leave once your in-house team can take over.
Unlock a powerful network
Unlike an agency, we build everything in house and set you up to scale. You don’t depend on us and we leave once your in-house team can take over.

Principles we work by

Think Holistically
Growing a business is the responsibility of everybody in a company
Do it yourself
In the long run, it’s always better to build your own competences in-house. 
Make fast decisions
Data is important but you don’t need perfect data to make the right decision.
Decide what not to do
Deciding what not to do often matters more than deciding what to do. 
Create customer value
Understand who your best customers are and how to get more of them.
You are who you hire
Always try to hire people who are hungry, passionate and better than you.
Stand out
Standing out from the pack is the most important thing you can do to grow your business.
Avoid the bandwagon
The latest tech and trends don’t replace good strategy, customer-empathy and creativity.

We regularly share learnings, ideas and other fun content.

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