
Get proven growth leaders on your side
Equipped with decades of experience scaling B2B tech companies, we've helped 30+ companies grow from €1m to €100m ARR, contributing to seven exits in the past five years.
Our mission: Turning marketing from a cost center into a revenue driver.
Here’s why companies trust us to deliver positive momentum within 60 days
Dedicated proven experts
Given decades in the field, we specialize in scaling B2B tech companies and have a proven track record including multiple awards, exits, and more.
100% tailored to your needs
We deeply embed ourselves in every company we work with, understanding highly-technical industries and tailoring advice to your specific challenges.
We set you up to scale
Unlike an agency, we build everything in house and set you up to scale. You don’t depend on us and we leave once your in-house team can take over.
A strategic partner for growth
We don't just execute successful campaigns. We work with senior stakeholders to create commercial alignment and bridge strategy, tactics, and operational excellence.
The team behind the engine
Our C-level strategists
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Joliene van Grieken
Founding Partner
Joliene has been supporting B2B tech companies for over 12 years. She most notably led growth at HR Tech scale-up Impraise until their acquisition by BetterUp in 2021. She also built marketing from the ground up at Bud Financial, a London-based FinTech with over £100m in funding.
Joliene is a demand generation expert, specializing in engaging users across the buying journey. She’s an operator at heart and a seasoned leader and helps companies build scalable processes for long-term growth.
Clément Dumont
Founding Partner
Over the past decade, Clement has helped several companies from 3D Hubs to Insify scale into new geographical markets and verticals. He was also previously the Head of Growth at HelloMaas, where he got to see the pain of finding the right marketing and growth expertise first hand.
Clement is a GTM specialist and is passionate about building growth engines that are predictable in their ROI.


Ferdinand Goetzen
Founding Partner
Ferdinand has helped B2B companies across industries scale for over a decade. He was one of the first hires at Growth Tribe, where he helped build growth courses and popularise data-driven, experimental growth in Europe. He was also the Chief Marketing Officer of Recruitee and the Director of Marketing & Growth at 3D Hubs, both of which exited for over half a billion euro in 2021. He later founded the customer insights platform Reveall, which he sold in 2023.
Ferdinand is particularly passionate about the cornerstones of successful growth, including ICPs, positioning, messaging and product-led growth.
Our Tactical Growth Leaders
Brad Schlachter
Fractional CMO & US Lead
Brad is a strategic marketing and growth leader based in Los Angeles. He's worked with some of the biggest brands in the world, having started his career at the likes of Microsoft, Disney and Konami before venturing into the world of B2B marketing over a decade ago. He's since helped companies like Intel, Qualcomm, Slate Digital and Salespeak.ai develop their GTM motions across strategy, tactics and operations.
Brad works as a fractional CMO for our US clients and is generally responsible for growing the TGS brand in the US.


Ysabel Camus
Head of Growth
Ysabel has been working in the B2B SaaS space for 9+ years, leading marketing at companies like inSided and Vesper. Her top skills include inbound lead generation and B2B marketing strategy. She has created messaging strategies, defined ICPs, relaunched websites and helped mine growth channels for over 15 startups and scale-ups around Europe.
Ysabel is a passionate marketer with creative ideas and a knack for data.
Daria Kalinina
Performance Marketing Lead
Daria is our technical growth specialist, with a special focus on data & tracking, marketing automation and performance marketing.
Daria's academic background includes a PhD study and a stint at Columbia University. She has spent the last 8 years helping 50+ companies of all shapes and sizes solve even their most complex performance challenges. She's passionate about leveraging data in creative ways to drastically improve the performance of her campaigns.


James Eisner
Sr. Growth Marketing Manager
James is a hands-on growth leader with a decade of experience leading marketing at B2B SaaS companies including Syd, Amalia and Bucket.
Jame prides himself in his ability to bridge the strategy and the tactical, pitching strategy to the board one day and launching a multi-pronged ABM campaign the next. He's one of those rare marketers that are both creative and technical, making him a force to be reckoned with in any growth project.
Adrian Stefirta
Content Thought Leadership Lead
Adrian is a writer and content strategist with a background in linguistics and UX writing. He's passionate about balancing pragmatic and creative approaches to content.
For the past 10 years, he's helped companies stand out in crowded markets through content that cuts through the noise, spending the last several years driving content for companies like Travod, Troubadour, and Reveall.


Adriaan van Fulpen
Head of Growth
Adriaan is a growth and demand generation leader based in the Netherlands with over 10 years of experience in B2B marketing. He’s helped SaaS and fintech companies scale through data-driven experimentation, full-funnel growth strategy, and focused go-to-market execution.
He previously led demand generation at in3 and supported companies like Carbon Equity in accelerating their growth. Adriaan now works as a fractional Head of Growth for European tech companies, driving strategic initiatives across marketing, growth, and AI adoption.
Our GO-TO EXECUTION SpecialiSTS

Anna Poliakova
Designer & Developer
Anna is somewhat of a unicorn, combining beautiful visual and brand design with technical web development skills. She has helped design brands and websites for companies like Trengo, Neople, Madeinadd, and Hello Energy.

Shaun Morgan
Copy & Content Specialist (EN)
Shaun is an expert copy and content writer, delivering everything from landing page headlines to long-form blog content. Over the years he's helped companies like Bynder and Catawiki create words that pop.

Ilse Lankheet
Copy & Content Specialist (NL)
Ilse is our go-to for all things Dutch copy and content. Whether it's short-form creative messaging or long-form researched content, she can do it all. She's crafted words for countless companies across B2B and B2C.
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Mika Khassenova
UX/UI Designer & Developer
Mika is UX/UI designer and web developer, specializing in building intuitive and high-performing Webflow sites.
She's got a wealth of experience building websites for B2B trech companies, including Neople, Teamflect and Virsyn.
She's got a wealth of experience building websites for B2B trech companies, including Neople, Teamflect and Virsyn.

Maja Popovic
Sr. Web Developer
Maja is a senior engineer and web developer, with almost a decade of experience in building and optimizing websites, including. Her platform-of-choice is Webflow, but she's also well-versed in Wordpress, Shopify and Framer. She's helped build countless websites as the engineering lead at Wunderdogs.

Berk Kalyoncu
Performance Specialist
Berk is a performance and paid acquisition specialist, focused on driving ROI through Google, Bing and LinkedIn ads. He's spent the last several years managing paid accounts for various global B2B tech companies, including in complex industries like manufacturing, logistics and robotics.
Principles we work by
Think Holistically
Growing a business is the responsibility of everybody in a company.
Do it yourself
In the long run, it’s always better to build your own competences in-house.
Make fast decisions
Data is important but you don’t need perfect data to make the right decision.
Decide what not to do
Deciding what not to do often matters more than deciding what to do.
Create customer value
Understand who your best customers are and how to get more of them.
You are who you hire
Always try to hire people who are hungry, passionate, and better than you.
Always stand out
Standing out from the pack is the most important thing you can do to grow your business.
Ditch bandwagons
The latest tech and trends don’t replace good strategy, customer-empathy and creativity.
Our Substack: Growth strategies from the field
What's working for PE-backed companies and what's not.
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