B2B marketing that drives revenue for PE-backed companies on a path to exit.

We help PE-backed B2B companies unlock and accelerate commercial growth — from sharpening strategic positioning and activating new demand, to building scalable revenue engines that support the next phase of value creation.

A proven track record in driving post-investment growth

6

successful exits enabled

80+

years of joint commercial experience

15+

new markets launched

40+

B2B companies scaled from €1M to €100M+ ARR

500+

hires supported across marketing, sales, and growth

We understand the challemnges PE-backed companies face.

Ambitious value creation plans

Aggressive timelines to scale

Underperforming marketing functions

Gaps between product and sales

Pressure to improve metrics ahead of exit

Lack of internal marketing leadership

Unclear positioning in a competitive market

Need to align across all commercial functions

Unlock the full potential of your go-to-market engine

>90% of your potential ideal buyers are currently not looking to buy

Create a demand engine that reaches all of your ideal buyers
Build a positioning and brand narrative that drives premium valuation
Support your sales motion with content, enablement, and outbound
Drive sustainable pipeline, faster deal cycles, and stronger conversion

Building your predictable Growth Engine

Nail your ICP, sharpen your positioning, and align your GTM to growth goals
Build a thought-leading brand that generate demand and stays top-of-mind
Capture existing demand and create new pipeline opportunities
Build internal capabilities, systems, and processes that scale with you

The right tactics at the right time

Identify which channels and plays match your commercial goals
Balance quick wins with long-term growth
Eliminate friction across the customer journey
Adapt your approach as the company scales toward exit

We embed for impact — and make ourselves obsolete in <9 months.

Our fractional team embeds into your business and supports your growth efforts end-to-end — from strategy to execution to handover.

Strategy & Audit

We build you a strong strategic foundation for predictable growth.

Strategy Kickoff

Funnel Analysis

Market Analysis

ICP & Journeys

Positioning

Messaging

GTM Planning

Growth Levers

Tactical Execution

We build and optimize your in-house B2B growth engine

SEA & SEO

Content Marketing

Website Optimization

Linkedin Ads

Automated Outbound

Automation and Nurture

Sales Enablement

ABM

Marketing Ops

Market Expansion

Hiring & Handover (+- 2months)

Around this point, we involve our technical experts

OUR TEAM

Hire a fractional CMO or CRO that comes with a team that can actually deliver

Joliene van Grieken

Fractional CMO

Clement Dumont

Fractional CMO

Ferdinand Goetzen

Fractional CMO / CRO

Daria Kalinina

Performance Marketing Lead

James Eisner

Sr. Growth Marketing Manager

Tobias Liebsch

Thought Leadership Lead

Ysabel Camus

Sr. Growth Manager

Joliene van Grieken

Find out more about us and what we do

The best of strategy, speed, and scale

All the perks of an in-house team. None of the long-term overhead.
We deliver impact fast and set you up to grow without us.

Strategic Experience

Hands-on execution

Market understanding

No dependency

In-house capabilities

Flexible, low risk

Quick impact

Consultant

Agency

In-House Team

The Growth Syndicate

TGS

We've helped several PE-Backed B2B companies hit their growth targets

Featured: PE-backed B2B Case Study

Recruitee / Tellent

Recruitee was founded in Amsterdam in 2015 and quickly became a disruptive force in the European HR tech landscape. Starting with a mid-market focus, Recruitee would go on to become the go-to applicant tracking system for mid-sized business and corporate enterprises alike.

Read the case study

Not ready for full-service growth? We’ve got you.

Marketing & growth audit

Deep dive into your product, funnel, ICP, and market. Actionable insights, no fluff.

Advisory & Coaching

Senior growth leadership on-demand — strategic support for founders and teams.

Account Based Marketing Engine

A thought leadership-driven ABM engine that helps your sales team drive revenue.

"We brought in The Growth Syndicate because of their proven track record in complex technical industries. Their work has been critical in building an inbound machine that has more than tripled the number of inbound opportunities for the sales team of one of our portfolio companies"

Lorenzo Franchini

Senior Partner at CDP Venture Capital

Let's start building your B2B SaaS growth engine.

Get in touch