B2B Strategic Marketing Agency

B2B marketing that generates leads

The Growth Syndicate is a B2B marketing agency that connects strategy, tactics and operations to help B2B tech companies master demand and drive predictable growth.
No juniors. All collabs led by a seasoned Head of Growth.
No surprises. Transparent pay-as-you-go pricing.
No lock-in. Cancel anytime, 30 days notice.
Get In touch
Cradle
10,000
engagements
Rapid Circle
10+
enterprise deals from ABM
Cutr
4x
qualified deals
Nobel
€1.5M
inbound pipeline
frends
€75k MRR
pipeline generated
We don't like to namedrop, but if we did...
Why TGS?

We get it, everybody hates marketing agencies.
So we're doing things differently.

Confusing retainers with 0 transparency on what you're actually paying for.
Usual agency WAY
Completely transparent pricing. Clear cut hourly rates with a minimum monthly spend that guarantees results
The growth syndicate way
A generic project manager that racks up the hours but doesn't actually know what they're doing
Usual agency WAY
An experienced Head of Growth who can spar at your level and makes sure strategy, tactics and execution are always aligned.
The growth syndicate way
A smart person closes the deal and then the rest of the work is done by an army of juniors.
Usual agency WAY
We don't hire juniors. Our strategists all have 10+ years experience and our execution team are amongst the best in their field.
The growth syndicate way
Blind execution with little-to-no connection with your strategy or market.
Usual agency WAY
First couple of weeks spent getting to know your business, team and market, making sure we work from a solid foundation.
The growth syndicate way
No appreciation for the complexity or nuances of your industry. The same cookie cutter playbooks.
Usual agency WAY
We love complex industries and won't underestimate yours. Manufacturing, biotech, AI, enterprise IT... we get it.
The growth syndicate way
Expertise bias. An ads or SEO agency will never tell you that ads or SEO aren't theright channel for you.
Usual agency WAY
We're 100% channel agnostic. Our experts cover the whole marketing spectrum, so we can honestly prioritize what works for you.
The growth syndicate way
Our Services

Our services tailored to your needs

Whether you need strategic guidance or expert fire power, our experts can support your growth in a number of ways.

Full Marketing Service

No more guessing. We dig into your market, funnel, and competitors. You get a clear plan tied to pipeline — not a 60-slide deck that collects dust.

Learn more

Fractional Marketing Lead

A seasoned CMO or Head of Growth who leads your marketing. Someone who can spar at board level and still roll up their sleeves.

Learn more

Strategic Performance

Strategy-led performance marketing. We align paid media execution with business goals to maximize ROI across Google, Meta, LinkedIn, and more.

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GTM Strategy & Audit

Your complete marketing department, without the overhead. Strategy, execution, reporting — all handled by senior specialists who actually ship.

Learn more

Every channel. Every discipline.
Zero bias.

We cover the full spectrum — so we honestly prioritize what works.
No upsell. No agenda.

Our Expertise

Strategy

GTM Strategy

Market entry and expansion plans tied to pipeline — not PowerPoint.

Positioning & Messaging

Clarify what you do, for whom, and why it matters. Stand out in crowded markets.

Pricing & Packaging

Pricing models that maximize revenue and reduce friction in the buying process.

Market Expansion

Enter new verticals or geographies with a clear, validated playbook.

Tactics

Paid Performance

Google, LinkedIn, Meta — paid engines that deliver qualified pipeline, not just clicks.

Content & Design

Thought leadership, landing pages, and case studies that actually convert.

Organic Search (SEO/ AIO)

Technical SEO, content clusters, and AI-search optimization that compounds.

ABM

Precision programs that target and convert your highest-value accounts.

Operations

Website & Messaging

Sites that close deals, not confuse visitors. Complex products made simple.

RevOps & CRM

HubSpot, Salesforce, pipeline tracking — so leads don't vanish between teams.

AI & Automation

AI-powered workflows that scale output without scaling headcount.

Team & Processes

Build the right team structure and streamline workflows so marketing actually gets done.

Your journey

Up and running within
just a couple of weeks

We won't bore you with fancy made-up frameworks. Get a clear idea of what your first 3 months could look like.

Kick off
Day 0

Introductions, access setup, align on goals, define KPIs, and set the rhythm for collaboration.

Onboarding
KPI ALIGNMENT
The Growth Syndicate TeamThe Growth Syndicate Team
Full Audit
Weeks 1-2

Deep-dive into your website, paid ads, content, internal processes, and competitor landscape.

Website audit
Paid Ads review
Competitor analysis
content audit
The Growth Syndicate TeamThe Growth Syndicate Team
Strategy & workshops
Weeks 3 - 4

ICP & segmentation workshop, messaging & positioning sessions, brand voice framework, channel strategy.

ICP workshop
messaging session
brand framework
channel plan
The Growth Syndicate TeamThe Growth Syndicate Team
Quick Wins
Weeks 4 - 5

Immediate fixes to paid ads, landing page optimizations, low-hanging SEO fruit, and campaign prep.

Ad fixes
LP Optimization
SEO quick wins
Campaign Setup
The Growth Syndicate Team
LinkedIn Thought Leadership
Week 6+

Launch exec-led LinkedIn content program — ghostwriting, engagement strategy, and audience building.

ghostwriting
Content calendar
Engagement strategy
The Growth Syndicate Team
Launch ABM Campaigns
Week 6+

Precision account-based programs targeting your highest-value accounts with personalized multi-channel plays.

Account Targeting
Personalized Ads
Multi-Channel
The Growth Syndicate TeamThe Growth Syndicate Team
Automated Outbounding
Week 6+

Set up automated outbound sequences — email, LinkedIn, and multi-touch cadences at scale.

Email sequences
Linkedin automation
Lead scoring
The Growth Syndicate TeamThe Growth Syndicate Team
New Paid Channels
Week 6+

Experiment with Bing, Reddit, Quora, and other untapped channels to diversify pipeline sources.

Bing ads
Reddit Ads
Channel testing
The Growth Syndicate Team
CRM & RevOps Improvements
Week 6+

New dashboards, lead flows, lifecycle stages, and overall RevOps improvements in HubSpot or Salesforce.

Dashboards
Lead flows
Pipeline tracking
The Growth Syndicate TeamThe Growth Syndicate Team
Webinars, Dinners & Events
Week 6+

Organize a webinar, executive dinner, or industry event to drive high-intent engagement.

Webinar setup
Event Planning
Follow-up campaigns
The Growth Syndicate Team
Product Marketing
Week 6+

Product launches, feature updates, in-app marketing, and customer-facing release communications.

Launch Plans
Product updates
In-app marketing
The Growth Syndicate Team
Industry-Specific Landing Pages
Week 6+

Launch targeted landing pages for each vertical — tailored messaging, social proof, and CTAs.

Vertical Pages
Conversion Optimization
A/B Testing
The Growth Syndicate Team
Scale SEO & GEO
Week 6+

New content clusters, on-site optimizations, link building, and AI-search optimization at scale.

Content CLusters
Link Building
GEO
Technical SEO
The Growth Syndicate TeamThe Growth Syndicate Team
Expand to DACH Market
Week 6+

Localize campaigns, content, and landing pages for the German-speaking market — DACH-specific strategy.

Localization
DACH campaigns
Market Entry
The Growth Syndicate TeamThe Growth Syndicate Team
AI Agents & Workflows
Week 6+

Improve internal processes with AI-powered agents, automated workflows, and intelligent reporting.

AI Automation
Process Optimization
Smart reporting
The Growth Syndicate TeamThe Growth Syndicate Team
?
And much more...

Your roadmap evolves as we learn what works. New initiatives, experiments, and optimizations — always in the pipeline.

new experiments
scaling wins
Kick off
Day 0

Introductions, access setup, align on goals, define KPIs, and set the rhythm for collaboration.

Onboarding
KPI ALIGNMENT
The Growth Syndicate TeamThe Growth Syndicate Team
Strategic Deep Dives
Week 1

Intensive sessions to understand your business, market, product, competitive landscape, and current marketing performance.

Business review
Market analysis
Performance audit
The Growth Syndicate Team
Strategy & workshops
Weeks 2 - 3

ICP & segmentation workshop, messaging & positioning sessions, brand voice framework, channel strategy.

ICP workshop
messaging session
channel plan
The Growth Syndicate TeamThe Growth Syndicate Team
Quick Wins
Weeks 3 - 4

Identify and execute high-impact quick wins to build momentum and demonstrate early results.

Quick Wins
Early Results
Momentum Building
The Growth Syndicate Team
Process & Team Management
Week 4+

Optimize team workflows, meeting cadences, and marketing operations for maximum efficiency.

Workflow Optimization
Operations
The Growth Syndicate Team
Strategy Sparring
Week 5+

Ongoing strategic sparring partner for the leadership team — challenge assumptions and validate direction.

Leadership alignment
Direction setting
The Growth Syndicate Team
Marketing-Sales Alignment
Week 5+

Bridge the gap between marketing and sales — shared definitions, handoff processes, and joint pipeline reviews.

Sales alignment
Lead handoff
Direction Setting
The Growth Syndicate TeamThe Growth Syndicate Team
Board Meeting Prep
Week 5+

Prepare marketing updates, KPI reports, and strategic narratives for board-level presentations.

Strategic Narative
The Growth Syndicate Team
Product Marketing
Week 5+

Product launches, feature updates, in-app marketing, and customer-facing release communications.

Launch Plans
Product updates
In-app marketing
The Growth Syndicate Team
Pricing & Packaging
Week 5+

New content clusters, on-site optimizations, link building, and AI-search optimization at scale.

Content CLusters
Link Building
GEO
Technical SEO
The Growth Syndicate Team
Expand to DACH Market
Week 5+

Localize campaigns, content, and landing pages for the German-speaking market — DACH-specific strategy.

Localization
DACH campaigns
Market Entry
The Growth Syndicate TeamThe Growth Syndicate Team
GTM Hiring Support
Week 5+

Help define roles, write JDs, interview candidates, and build the right in-house marketing team.

hiring strategy
JD Creation
Interview support
The Growth Syndicate Team
?
And much more...

Your roadmap evolves as we learn what works. New initiatives, experiments, and optimizations — always in the pipeline.

new experiments
scaling wins
Kick off
Day 0

Introductions, access setup, align on goals, define KPIs, and set the rhythm for collaboration.

Onboarding
KPI ALIGNMENT
The Growth Syndicate TeamThe Growth Syndicate Team
Paid Accounts Audit
Weeks 1-2

Comprehensive audit of all paid accounts — Google, LinkedIn, Meta, and more. Identify waste and opportunities.

Opportunity mapping
Spend analysis
The Growth Syndicate Team
Quick Wins & Fixes
Weeks 2 - 3

Immediate optimizations — fix tracking, pause underperformers, restructure campaigns, and improve ad copy.

Tracking fixes
Campaign cleanup
Ad copy improvements
The Growth Syndicate Team
Performance Strategy
Week 4

Define a strategy-led performance plan — budget allocation, channel mix, audience strategy, and creative direction.

Budget allocation
Channel mix
Campaign Setup
The Growth Syndicate TeamThe Growth Syndicate Team
Google Ads Management
Week 5+

Full Google Ads management — Search, Display, Performance Max. Continuous testing and optimization.

Search ads
Performance max
The Growth Syndicate Team
LinkedIn Thought Leadership Ads
Week 5+

Run thought leadership ads on LinkedIn to build brand awareness and drive high-quality B2B leads.

Brand Awareness
B2B Targeting
Thought leadership ads
The Growth Syndicate Team
ABM Campaigns Launch
Week 5+

Precision account-based campaigns targeting your highest-value accounts across paid channels.

Account Targeting
Personalized Ads
Multi-Channel
The Growth Syndicate TeamThe Growth Syndicate Team
Reddit Ads Experiment
Week 5+

Test Reddit as a paid channel — subreddit targeting, interest-based audiences, and community-native ad formats.

Reddit Ads
Subreddit targeting
Channel testing
The Growth Syndicate Team
YouTube Ads Launch
Week 5+

Launch YouTube video ad campaigns — in-stream, discovery, and bumper ads to capture attention at scale.

Video Ads
In-Stream
Discovery ads
The Growth Syndicate Team
Meta Ad Campaigns
Week 5+

Run Meta (Facebook & Instagram) campaigns — retargeting, lookalikes, and conversion-optimized creative.

Instagram Ads
Facebook Ads
Retargeting
The Growth Syndicate Team
Reporting Improvements
Week 5+

Build custom dashboards and reporting frameworks to track performance, attribution, and ROI across all channels.

Custom Dashboards
Attribution
ROI tracking
The Growth Syndicate TeamThe Growth Syndicate Team
?
And much more...

Your roadmap evolves as we learn what works. New initiatives, experiments, and optimizations — always in the pipeline.

new experiments
scaling wins
Kick off
Day 0

Introductions, access setup, align on goals, define KPIs, and set the rhythm for collaboration.

Onboarding
KPI ALIGNMENT
The Growth Syndicate TeamThe Growth Syndicate Team
ICP & Segmentation Workshop
Weeks 1-2

Define your ideal customer profiles, buying committees, and segmentation to sharpen targeting across all channels.

ICP Definition
Segmentation
Buyer Personas
The Growth Syndicate TeamThe Growth Syndicate Team
Messaging & Value Prop Workshop
Weeks 1 - 2

Craft clear, differentiated messaging and value propositions that resonate with each segment.

Value Propositions
Messaging framework
Positioning
The Growth Syndicate Team
Competitor Analysis
Weeks 3 - 4

Deep-dive into your competitive landscape — positioning, channels, content, and ad strategies of key competitors.

Competitive research
Market Mapping
Gap ANalysis
The Growth Syndicate TeamThe Growth Syndicate Team
Full Funnel Audit
Weeks 3 - 4

End-to-end audit of your website, marketing channels, campaigns, and RevOps setup to identify leaks and opportunities.

Website Audit
Channel Review
Campaign Analysis
RevOps
The Growth Syndicate TeamThe Growth Syndicate TeamThe Growth Syndicate Team
Team & Processes Audit
Weeks 4 - 5

Evaluate your marketing team structure, workflows, and processes to uncover inefficiencies and improvement areas.

Team Structure
Workflow Review
Process Optimization
The Growth Syndicate Team
Growth Levers & Quick Wins
Weeks 5 - 6

Identify the highest-impact growth levers and prioritize quick wins that can drive immediate results.

Quick WIns
Growth Levelers
Prioritization
The Growth Syndicate TeamThe Growth Syndicate Team
Final Audit Presentation
Weeks 5 - 6

Comprehensive presentation of all findings, recommendations, and a prioritized roadmap for the next 6–12 months.

Final Readout
Roadmap
Recommendations
The Growth Syndicate TeamThe Growth Syndicate Team
?
And much more...

Your roadmap evolves as we learn what works. New initiatives, experiments, and optimizations — always in the pipeline.

new experiments
scaling wins
Our track record

Numbers don't lie. Neither do we.

Real companies. Real metrics. No cherry-picked stats. Here's what happens when
you stop paying for activity and start investing in outcomes.

This could be your team starting tomorrow

Every engagement gets a dedicated, senior team — hand-picked for your industry, stage, and goals.

our senior team
FULL Marketing Service
The Growth Syndicate Team
James Eisner
Head of Growth
The Growth Syndicate Team
Daria Kalinina
Head of Performance
The Growth Syndicate Team
Adriaan van Fulpen
RevOps Lead
Daniela Gutu
Graphic Designer
Stefana Zaric
Content Specialist
Alexandru Cojuhari
Web Developer
FULL Marketing Service
The Growth Syndicate Team
Ysabel Camus
Head of Growth
The Growth Syndicate Team
Berk Kalyoncu
Performance Specialist
The Growth Syndicate Team
James Eisner
RevOps Lead
Daniela Gutu
Graphic Designer
Stefana Zaric
Content Specialist
Alexandru Cojuhari
Web Developer
FULL Marketing Service
The Growth Syndicate Team
Adriaan van Fulpen
Head of Growth
The Growth Syndicate Team
Daria Kalinina
Head of Performance
The Growth Syndicate Team
James Eisner
RevOps Lead
Daniela Gutu
Graphic Designer
Stefana Zaric
Content Specialist
Alexandru Cojuhari
Web Developer
FULL Marketing Service
The Growth Syndicate Team
James Eisner
Fractional CMO US
The Growth Syndicate Team
Berk Kalyoncu
Performance Specialist
The Growth Syndicate Team
James Eisner
RevOps Lead
Daniela Gutu
Graphic Designer
Stefana Zaric
Content Specialist
Alexandru Cojuhari
Web Developer
What they say

We like to let our
customers do the talking

"The Growth Syndicate understood that we needed marketing systems that would speak to our scientific enterprise customers with the precision and rigour they expect. They built frameworks that were systematic, measurable, and scalable—exactly what we needed during our Series B expansion phase."

Jelle Prins
Co-Founder at Cradle
Co-Founder at Cradle

"Being in a niche market, we spent a while looking for a really scalable approach to attracting new customers. The Growth Syndicate helped us implement a strategy that has more than doubled our sales efficiency and drives 40+ qualified meetings per month."

Oscar Peppitt
Co-Founder and CEO at Cutr
Co-Founder and CEO at  Cutr

"We hired The Growth Syndicate to keep us on track for ambitious growth targets while looking for a new VP of Marketing. They got onboarded within days, guided the team, advanced key projects, and even unlocked new opportunities in partnerships and ABM."

Luc Brandts
CEO at Software Improvement Group
CEO at Software Improvement Group

"The Growth Syndicate helped us sharpen our positioning, build a real pipeline with targeted marketing, and gave our team the tools to keep momentum going in-house. Their structured approach and focus on measurable results have put Rapid Circle in a much stronger position for long-term growth."

Harold Punter
CEO at Rapid Circle
CEO at Rapid Circle

“We brought in The Growth Syndicate because of their proven track record in the manufacturing industry. Their work has been critical in building an inbound machine that has more than tripled the number of inbound opportunities for our sales team.”

Lorenzo Franchini
Chairman of Madeinadd
Chairman of Madeinadd

"The Growth Syndicate helped us refine our ICPs, overhaul our website positioning & messaging, and test, validate various channels. Thanks to their help, We're now in a stronger position to effectively scale Appetize across a variety of use-cases and customer profiles."

Rogier Trimpe
VP Revenue at Appetize
VP Revenue at Appetize

"We had been struggling to really nail down our desired positioning for two years. The Growth Syndicate really helped us get clear on our ideal customers and rethink our positioning. These guys live and breathe growth and marketing and simply just get it."

Werner Bastianen
Founder at Stijlbreuk
Founder at Stijlbreuk

"The Growth Syndicate really helped us figure out our positioning and did an amazing job coaching the team and helping us develop our in-house capabilities."

Matias Rodisevich
CEO & Founder at PR Lab
CEO & Founder at PR Lab

“The Growth Syndicate has really helped guide us through some of our biggest strategic and tactical challenges. The whole team has a ton of expertise and being able to regularly spar with proven experts has been a huge value-add for our strategy and our team”.

Vincent Bruneau
Founder and CEO at Sparkup
Founder and CEO at Sparkup

What are you
waiting for?

Whether you need strategic guidance or expert fire power, our experts can support your growth in a number of ways.

Get In touch
How do you differ from other B2B marketing agencies?
How does the Full Marketing Service work?
What sort of companies do you work with?
Which industries do you specialize in?
How does your pricing work?