Scale your B2B Marketplace with a predictable growth engine

We help B2B marketplaces achieve predictable growth, through brand awareness, demand capture, and revenue enablement in product, sales and operations.

A proven track record in growing B2B Marketplaces

8
exits facilitated in the past five years
23
companies scaled between €1m and €100m in the last 15 month
320%
average increase in inbound deals
16
new markets launched
85%
of clients in complex, technical industries
100+
marketers assessed and coached 

We appreciate the unique features of growing a B2B Marketplace

Objection Handling
Wayfinding
Average Order Value
Platform vs. Service
Repeat Orders
Ops & Logistics
Pricing & Margins
Supply vs. Demand

Growing a B2B Marketplace is challenging and requires the right approach

>90% of your potential ideal buyers are currently not looking to buy

  • Don't just compete with for the <10% of buyers currently in market
  • Create s scalable strategy that goes after all your ideal buyers
  • Build a brand that generates demand for long-term scale
  • Make every single deal count

Buildling your predictable Growth Engine

  • Nail your ICP and positioning for a strong strategic foundation
  • Build a thought-leading brand that generate demand and stays top-of-mind
  • Capture existing intent in the market with the right proposition, in the right place, at the right time
  • Leverage marketing to support product and sales and make every deal count

Choose the right tactics for your product and market

  • Identify the right tactics to support your growth strategy
  • Balance quick wins with long-tem scalability
  • Eliminate gaps throughout the customer journey
  • Adapt to new challenges as you grow and the market evolves

We set you up to scale and make ourselves obsolete in <9 months.

Our fractional team embeds itself in your organization and supports your growth from strategy, to tactics, to execution.

Strategy & Audit

We build you a strong strategic foundation for predictable growth.
Strategy Kickoff
Funnel Analysis
Market Analysis
ICP & Journeys
Positioning
Messaging
GTM Planning
Growth Levers

Tactical Execution

We build and optimize your in-house B2B growth engine
SEA & SEO
Content Marketing
Website Optimization
Linkedin Ads
Automated Outbound
Automation and Nurture
Sales Enablement
ABM
Marketing Ops
Market Expansion
Hiring & Handover  (+- 2months)
Around this point, we involve our technical experts
Our expert team

 Led by CMOs and a team of experts with PE-backed experience 

Joliene van Grieken
Fractional CMO
Clement Dumont
Fractional CMO
Ferdinand Goetzen
Fractional CMO / CRO
Daria Kalinina
Performance Marketing Lead
James Eisner
Sr. Growth Marketing Manager
Maximilian Specht
Head of Content
Ysabel Camus
Head of Growth
Joliene van Grieken
More about us and what we do

Everything you need, ready when you are

Strategic expertise, hands-on execution, and deep knowledge of complex industries – without the usual trade-offs or hiring risks. And ready to go at a moment’s notice.
 
PE-focused approach
Strategy plus execution
Complex industry expertise
Built for independence
Reduced Risk
Exit-Ready Growth
Fast Impact
Consultant
Agency
In-House Team
The Growth Syndicate
TGS

Featured: B2B Marketplace Case Study

Not ready for full-service growth? We’ve got you.

Marketing & growth audit
Deep dive into your product, funnel, ICP, and market. Actionable insights, no fluff.
Advisory & Coaching
Senior growth leadership on-demand — strategic support for founders and teams.
Account Based Marketing Engine
A thought leadership-driven ABM engine that helps your sales team drive revenue.

"Being in a niche market, we spent a while looking for a really scalable approach to attracting new customers. The Growth Syndicate helped us implement a strategy that has more than doubled our sales efficiency and drives 40+ qualified meetings per month."

Kuldeep Yadav
Head of Growth at Cutr

Book a free strategy session now!

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