Scale your B2B Marketplace with a predictable growth engine

We help B2B marketplaces achieve predictable growth, through brand awareness, demand capture, and revenue enablement in product, sales and operations.

A proven track record in growing B2B Marketplaces

5

exits in the last 5 years

60+

years of joint experience

15+

new markets launched

30+

companies grown, from €1m to €100m ARR.

500+

professionals hired & coached

We appreciate the unique features of growing a B2B Marketplace

Objection Handling

Wayfinding

Average Order Value

Platform vs. Service

Repeat Orders

Ops & Logistics

Pricing & Margins

Supply vs. Demand

Growing a B2B Marketplace is challenging and requires the right approach

>90% of your potential ideal buyers are currently not looking to buy

Don't just compete with for the <10% of buyers currently in market
Create s scalable strategy that goes after all your ideal buyers
Build a brand that generates demand for long-term scale
Make every single deal count

Buildling your predictable Growth Engine

Nail your ICP and positioning for a strong strategic foundation
Build a thought-leading brand that generate demand and stays top-of-mind
Capture existing intent in the market with the right proposition, in the right place, at the right time
Leverage marketing to support product and sales and make every deal count

Choose the right tactics for your product and market

Identify the right tactics to support your growth strategy
Balance quick wins with long-tem scalability
Eliminate gaps throughout the customer journey
Adapt to new challenges as you grow and the market evolves

We set you up to scale and make ourselves obsolete in <9 months.

Our fractional team embeds itself in your organization and supports your growth from strategy, to tactics, to execution.

Strategy & Audit

We build you a strong strategic foundation for predictable growth.

Strategy Kickoff

Funnel Analysis

Market Analysis

ICP & Journeys

Positioning

Messaging

GTM Planning

Growth Levers

Tactical Execution

We build and optimize your in-house B2B growth engine

SEA & SEO

Content Marketing

Website Optimization

Linkedin Ads

Automated Outbound

Automation and Nurture

Sales Enablement

ABM

Marketing Ops

Market Expansion

Hiring & Handover (+- 2months)

Around this point, we involve our technical experts

OUR TEAM

B2B Marketplace Experts who've done it before. No outsourcing to juniors.

Joliene van Grieken

Founding Partner

Clement Dumont

Founding Partner

Ferdinand Goetzen

Founding Partner

Daria Kalinina

Performance Marketing Lead

Georgi Furnadzhiev

Growth Manager

Tobias Liebsch

Thought Leadership Lead

Ysabel Camus

Sr. Growth Manager

GTM

Messaging

Demand Gen

Thought Leadership

Marketing Ops

Growth Strategy

Market Expansion

Branding

Positioning

Community

Partnerships

Lead Gen

SEO

SEA

ABM

PLG

Sales Enablement

Data Automation

Content

Experimentation

Find out more about us and what we do

We're not just another marketing agency

All the perks of an in-house team with none of the risk. Our service is designed to give you quick impact while setting you up to scale.

Strategic Experience

Hands-on execution

Market understanding

No dependency

In-house capabilities

Flexible, low risk

Quick impact

Consultant

Agency

In-House Team

The Growth Syndicate

TGS

Featured: B2B Marketplace Case Study

3D Hubs / Protolabs

3D Hubs was founded in Amsterdam in 2013 and quickly became one of the biggest 3D printing platforms in the world. In 2018/2019 the company pivoted from a P2P platform focused only on 3D printing to a B2B proposition providing a range of manufacturing services to enterprise clients.

Read the case study

Not ready for our full-service approach?

Marketing & growth audit

We dive into your product, market, ICP, positioning and funnel and identify actionable opportunities for growth.

Advisory & Coaching

We help you (and / or your team) take on your biggest challenges and guide you through your marketing & growth efforts.

Tailored Workshops

We create custom workshops to help you tackle challenges, level-up on certain skills or brainstorm strategies.

"Being in a niche market, we spent a while looking for a really scalable approach to attracting new customers. The Growth Syndicate helped us implement a strategy that has more than doubled our sales efficiency and drives 40+ qualified meetings per month."

Kuldeep Yadav

Head of Growth at Cutr

Let's start building your B2B Marketplace's growth engine.

Get in touch